Description of the company's activities

The core business is retail and wholesale of cosmetics. The company manufactures and distributes manicure and pedicure cosmetic products, as well as facial and body care products.

The company's own brands

Claresa

The company's main brand has been on the market since 2016, focusing on manicure products with an emphasis on hybrid polishes.
claresa.co.uk

Stylistic

A brand with a wide range of manicure and pedicure accessories and tools, such as clippers, scissors, lamps and milling machines.

Palu

Products aimed at professional customers and beauty salons.

Four sales sectors

The issuer operates in 4 sales sectors:

  1. Mass market based on large-format stores (discount stores, hypermarkets), drugstores and pharmacies. For this type of market, the company supplies: hybrid varnishes, regular varnishes, cosmetic accessories and skin care masks for face, hands and feet.
  2. Beauty salon market, through the introduction of the PALU brand and imported products
  3. Advanced loyalty program Based on recommendation marketing with elements of MLM (Multi-Level Marketing). The program allows customers to build sales structures through which they can distribute our products and earn from their resale.
  4. Third-party brands - contract production for other businesses under their name. With an in-house production capacity of 2 million in monthly varnish production, the company can meet the demand of the country's largest customers.

Products

The company has now developed some of the best quality paint compounds, which it pours into both its own products and so-called third-party brands.

The production of hybrid and regular varnishes is based on the supply of main ingredients from Germany, France, China and South Korea.

Positioning

The product positioning strategy is based on 4 key parameters:

  1. Product quality, understood to be leading in its "shelf" category. After a year of intensive testing, the company has developed product quality to a satisfactory level.
  2. Modern forms of product advertising Based on the best models of leading American brands.
  3. Further expansion: further brands, aimed mainly at professional salons, which will include a full range of accessories and hand and foot care products in addition to top-quality polishes.
    Expansion into European markets.
  4. A wide range of cosmetics, accessories and products for manicure, pedicure and body care. The company's portfolio includes products from three brands:
    • Claresa, with its flagship product, Claresa Hybrid Varnish
    • Stylistic, which includes nail files, cutters and trimmers, led lights and sterilization products, among others.
    • Palu, professional cosmetics and products for use in beauty salons.
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