Description of company activity

The core business is retail and wholesale of cosmetics. The company produces and distributes cosmetic products for manicure and pedicure and face and body care products.

The company's own brands

Claresa

The company's main brand, present on the market since 2016, focuses on manicure products with an emphasis on hybrid varnishes.
claresa.pl

Stylist

The brand has a wide range of accessories and tools for manicure and pedicure such as: pliers, scissors, lamps and milling machines.

Palu

Products for professional clients and beauty salons.

Four sales sectors

The Issuer operates in 4 sales sectors:

  1. Mass market based on large-format stores (discounters, hypermarkets), drugstores and pharmacies. On this type of market, the company supplies: hybrid varnishes, regular varnishes, cosmetic accessories and face, hand and foot care masks.
  2. Beauty salon marketsby introducing the PALU brand and imported products
  3. Advanced loyalty program based on recommendation marketing with MLM (Multi-Level Marketing) elements. The program allows customers to build sales structures, thanks to which they can distribute our products and earn money on reselling them.
  4. Other brands - contracted production for other operators under their name. With its own production capacity at the level of 2 million of monthly production of paints, the company can meet the demand of the largest customers in the country.

Products

The company has now developed some of the best quality paint masseswhich it pours into its products as well as into so-called foreign brands.

The production of hybrid and regular varnishes is based on the supply of the main components from Germany, France, China and South Korea.

Positioning

The product positioning strategy is based on 4 key parameters:

  1. Product qualityunderstood as leading in its "shelf" category. After a year of intensive testing, the company has developed the quality of the product at a satisfactory level.
  2. Modern forms of product advertising Based on the best practices of the leading American brands.
  3. Further expansion: Further brands, mainly aimed at professional salons, will include a full range of accessories and hand and foot care products in addition to the highest quality paints.
    Expansion into European markets.
  4. Wide range of cosmetics, accessories and products for manicure, pedicure and body care. The company's portfolio includes products of three brands:
    • Claresa, with Claresa's flagship product - Claresa hybrid varnish
    • Stylist, which includes, among others, files, cutters and milling machines for nails, led lamps and products for sterilization.
    • Palu, professional cosmetics and products for use in beauty salons.
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